TAZKAR serves as a dedicated platform for promoting artists whose work encapsulates a uniquely innovative conceptual perspective and diverse forms of artistic expression. This notion of different signifies an artist’s capacity for employing a highly “personalized”* approach. Such distinctive trait encourages a process of exploration and theoretical inquiry within the realm of the arts, offering a lens through which to examine the public practice of art from a more intimate, personal perspective.

Tazkar assumes an exclusive role as the representative of its artists within Iran, orchestrating their introductions according to a predefined schedule and subjecting their works to rigorous scrutiny within the realms of theory and critique. This strategic approach is embraced with the goal of enhancing their capacities for engaging in critical dialogues, fostering creative receptions, and, more broadly, cultivating a fresh and distinctive space for discourse in the realm of the arts.

Our overarching objective in featuring foreign artists alongside their Iranian counterparts is to introduce practices from outside our immediate locale, aligning with our commitment to experimentation. These foreign artists, marked by their contextual and academic disparities, primarily distinguish themselves in terms of their conceptual sensibilities or artistic techniques compared to local artists. While these distinctions may be subtly woven into their work, they do not constitute the primary aim of our endeavor. Our focus is squarely on artists who simultaneously embody these distinctions while maintaining an unwavering independence in their artistic philosophy and approach to their environment. What we aspire to recognize and promote are these autonomous perspectives within the realm of the arts and in our exploration of what we perceive as “reality.”


*Personalized communication draws its nourishment from the realms of memory and time, making it distinct from the prevailing reality. In this context, an unconventional work of art takes shape through the fusion of imagination and theory, asserting itself as a novel contender for what we perceive as reality. Under this framework, the artist’s creative process isn’t a mere product of desire but rather emerges as an integral facet of their lifestyle and intellectual dialogue with the world. Artists aren’t confined to introducing entirely novel elements; instead, they meticulously dissect the existing landscape, coexisting harmoniously within it. Consequently, engaging with the works of these artists is akin to immersing oneself in a living concept.| TAZKAR means remembering and being remembered, a narration of memory and time.


Dr. Parastoo Jafari (Founder and CEO of TAZKAR, London-Tehran) is an art historian and independent curator with an interest for questions of reality, memory and time in contemporary arts. Her research and curatorial projects mainly address theory and multidisciplinary methods as trajectories to analyze the artistic practices. She received her doctoral degree in Art History from Ludwig Maximilian University of Munich with a focus on material and intellectual contexts of artistic modernism with particular attention to Iran.


Sophia Hackel (RA., Munich) is graduated in Philosophy and Near and Middle Eastern Studies from Ludwig Maximilian University of Munich. She is ‌also studying Photography at Academy of Fine Arts Munich (AdBK). Having spent different study trips within and outside Europe, she has contributed her photographic essays in books and her photographs have been displayed in solo and group exhibitions. Her conceptual photographs are a topographic display of issues relating to common life and ethnographic study of different cultures.


Vinzenz Adldinger (RA., Munich) has studied Landscape Architecture at Technical University of Dresden (chartered engineer) and Manchester Metropolitan University (BLandArch). He continued to study Art History and Near and Middle Eastern Studies at Ludwig Maximilian University of Munich. He has exhibited local artists in Munich galleries and is currently doing a masters degree in Art History at University of Munich with a focus on Western and Iranian contemporary art.