TAZKAR is a space for the promotion of artists whose art presents a theoretically different conceptual understanding and forms of expression. The word different refers to the artist’s individual potential in applying a quite “personalized”* approach. This trait builds up to a sort of inquiry and theorization in arts and it helps to view art’s public praxis from a private point. 

Tazkar is an exclusive representative of its artists in Iran and introduces them based on a certain schedule and analyzes the capacities of their works according to the fields of theory and criticism. The approach is adopted to increase abilities for a critical communication, creative reception and in general ideas of a different space for conversation in arts. The aim behind studying foreign artists beside the Iranian artists is to introduce the non-local practices in line with this experimentation. These artists, according to their contextual and academic differences, principally differ in their conceptual sensitivities or techniques from the local artists. Although the differences are shown implicitly, they do not make the main goal. Those artists are targeted who at the same time display the differences and are independent in their art episteme and approach to the surrounding. What is sought is to recognize and promote the independent ways of looking in arts and toward what we identify as “reality.”


*A personalized communication is fed by the memory and time, so it does not correspond to the existing reality. The inconsistent work of art is shaped based on imagination and theory and itself is a new claimant for the reality. In such an approach, the artist’s act is not a result of wish but the lifestyle and the intellectual communication of the artist with the world. The artist is not bound to add a new word; they analyze all that exists and continue to live within it. Therefore, the encounter with the work by these artists is rather an encounter with an idea for living. | TAZKAR means remembering and being remembered, a narration of memory and time.


Dr. Parastoo Jafari (Founder and CEO of TAZKAR, Tehran) is an independent researcher, translator and editor with an interest for questions of reality, memory and time in contemporary arts. Her research and curatorial projects mainly address theory and multidisciplinary methods as trajectories to analyze the artistic practices. She received her doctoral degree in Art History from Ludwig Maximilian University of Munich with a focus on material and intellectual contexts of artistic modernism with particular attention to Iran.


Sophia Hackel (RA., Munich) is graduated in Philosophy and Near and Middle Eastern Studies from Ludwig Maximilian University of Munich. She is ‌also studying Photography at Academy of Fine Arts Munich (AdBK). Having spent different study trips within and outside Europe, she has contributed her photographic essays in books and her photographs have been displayed in solo and group exhibitions. Her conceptual photographs are a topographic display of issues relating to common life and ethnographic study of different cultures.


Vinzenz Adldinger (RA., Munich) has studied Landscape Architecture at Technical University of Dresden (chartered engineer) and Manchester Metropolitan University (BLandArch). He continued to study Art History and Near and Middle Eastern Studies at Ludwig Maximilian University of Munich. He has exhibited local artists in Munich galleries and is currently doing a masters degree in Art History at University of Munich with a focus on Western and Iranian contemporary art.